Furr, Nathan, Pinar Ozcan, and Kathleen Eisenhardt. “What Is Digital Transformation? Core Tensions Facing Established Companies on the Global Stage”. Journal of Sustainable Competitive Intelligence 12, no. 1 (July 2, 2022): e0410. Accessed February 3, 2025. https://ric.emnuvens.com.br/rev/article/view/410.