Palabras clave
Negócios de família
Competências
Estudo de caso
Cómo citar
Resumen
Objetivo: Explicar como as principais competências desenvolvidas por uma empresa familiar num mercado emergente ajudam a alcançar mercados internacionais.
Metodologia/abordagem: Foi realizada uma pesquisa qualitativa com familiares que participaram do processo de expansão, mostrando que a organização familiar dos membros é essencial para o desenvolvimento de cada uma das competências durante o processo de internacionalização.
Originalidade/Relevância: São apresentadas contribuições teóricas e gerenciais, pois acrescenta novas descobertas à literatura de negócios internacionais, com foco em empresas de mercados emergentes que se internacionalizam para mercados desenvolvidos.
Principais conclusões: Os resultados mostram que a internacionalização do negócio para Portugal ocorreu pelos parceiros, que tendem a centralizar os processos de tomada de decisão de gestão empresarial. O conhecimento adquirido no Brasil melhorou o processo de internacionalização e a fixação da marca em Portugal.
Contribuições teóricas/metodológicas: O estudo contribui para a investigação sobre internacionalização de empresas familiares, demonstrando que a criação de competências orientadas para mercados emergentes empreendedores é fundamental para o desenvolvimento estratégico deste tipo de empresa no seu processo de internacionalização. A pesquisa apresenta um relatório empírico do empreendedorismo internacional a partir de mercados emergentes qualitativos.
Citas
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