Palavras-chave
Comportamento de Compra do Consumidor
Gestão Inteligente de Resíduos
Objetivos de Desenvolvimento Sustentável (ODS)
Setor Imobiliário Indiano
Como Citar
Resumo
Objetivo: Este estudo teve como objetivo investigar o impacto da Tecnologia de Edificações Inteligentes (Smart Building Technology – SBT) sobre o Comportamento de Compra do Consumidor (Customer Buying Behaviour – CBB) no setor imobiliário indiano. A pesquisa aborda a lacuna existente na compreensão sobre como as tecnologias emergentes influenciam a tomada de decisão dos consumidores na aquisição de imóveis. Adicionalmente, buscou-se identificar os principais fatores tecnológicos que afetam essa decisão e analisar sua contribuição para os Objetivos de Desenvolvimento Sustentável (ODS), com ênfase no ODS 13 (ação contra a mudança global do clima).
Metodologia/Procedimentos: Foi elaborado um questionário estruturado, aplicado a 232 respondentes, entre clientes, arquitetos, incorporadores e colaboradores de empresas do setor imobiliário. Os dados foram analisados por meio dos softwares SPSS-25 e AMOS. A análise fatorial permitiu identificar cinco componentes críticos da SBT, e o Modelo de Equações Estruturais (SEM) foi utilizado para testar hipóteses e avaliar a influência desses fatores sobre o comportamento do consumidor.
Originalidade/Relevância: Esta pesquisa oferece contribuições originais ao demonstrar como os componentes de edificações inteligentes contribuem não apenas para o aumento da satisfação do cliente, mas também para o alcance de metas ambientais sustentáveis. Sua relevância reside no atendimento à crescente demanda por soluções de infraestrutura ambientalmente responsáveis no mercado imobiliário indiano.
Conclusão Principal: Dentre os cinco fatores identificados — Sistema de Segurança Inteligente, Sistema de Automação Predial, Serviços de Tecnologia da Informação, Gestão Inteligente de Resíduos e Gestão Inteligente da Água — os componentes Sistema de Automação Predial e Sistema de Segurança Inteligente destacaram-se como os mais influentes na satisfação do consumidor. Os resultados do SEM confirmaram uma influência significativa e positiva da SBT sobre o CBB (β = 0,56; p = 0,000), validando as hipóteses H1, H4 e H6.
Contribuições Teóricas/Metodológicas: O estudo contribui para a literatura ao integrar a sustentabilidade ambiental com o comportamento do consumidor na adoção de infraestrutura inteligente. Do ponto de vista metodológico, valida-se um modelo conceitual por meio de técnicas estatísticas robustas, oferecendo uma estrutura escalável para pesquisas futuras sobre o desenvolvimento imobiliário sustentável mediado por tecnologias.
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