Palabras clave
Transparência
Experimento
Teoria da Sinalização
Cómo citar
Resumen
Objetivo: Este estudo investigou o efeito da certificação externa e do registro em uma plataforma de crowdfunding nas intenções de doação para projetos sociais, mediados pela confiança e pela reputação.
Metodologia/Abordagem: Este estudo empregou um experimento fatorial baseado em vinheta. Os participantes foram 151 doadores em potencial. As hipóteses foram testadas por meio de análise de regressão múltipla.
Originalidade/Relevância: Este estudo é um dos primeiros a analisar o papel da confiança e da reputação na mediação do efeito da certificação externa e do registro em uma plataforma de crowdfunding nas intenções de doação para projetos sociais.
Principais conclusões: Os resultados mostram que a certificação externa e o registro em plataformas de crowdfunding aumentam a confiança e a reputação de um projeto, elevando assim as intenções de doação.
Contribuições teóricas/metodológicas: Os achados destacam a importância da credibilidade e dos sinais de transparência no comportamento do doador. A pesquisa ressalta como elementos de confiança podem influenciar positivamente as decisões de doação para iniciativas sociais.
Citas
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