Comportamento do consumidor e sustentabilidade:O que sabemos e o que precisamos saber?

Autores

DOI:

https://doi.org/10.24883/eagleSustainable.v15i.482

Palavras-chave:

Comportamento do consumidor, Sustentabilidade, ONU, Bibliometria

Resumo

Objetivo: Destacar o principal tema motor e a contribuição do autor, entre outros indicadores sobre comportamento do consumidor e sustentabilidade.

Metodologia/abordagem: Revisão Sistemática da Literatura. Para selecionar os artigos sobre comportamento do consumidor e sustentabilidade a serem avaliados, recuperamos todos os artigos das bases de dados Scopus e Web of Science (WoS). Em seguida, conduzimos uma revisão bibliométrica identificando o tema motor e conduzimos a revisão em artigos sobre o tema motor.

Originalidade/Relevância: Este trabalho compila pesquisas anteriores sobre comportamento do consumidor e sustentabilidade e teorias utilizadas, acessando temas motores e lacunas não abordadas em estudos anteriores, sendo uma referência valiosa para pesquisadores que pretendem contribuir com esta área de pesquisa.

Principais descobertas: Este trabalho mostra temas motores no comportamento do consumidor e sustentabilidade, os documentos mais produtivos/influentes, autores e áreas potenciais de pesquisa relacionadas ao comportamento do consumidor e sustentabilidade. O trabalho visa apoiar os pesquisadores na resposta aos desafios da sustentabilidade e do comportamento do consumidor.

Contribuições teóricas/metodológicas: Este artigo visa servir de base para futuras pesquisas em sustentabilidade e comportamento do consumidor. Este estudo contribui para a compreensão geral da estrutura de conhecimento do comportamento do consumidor e temas motores de sustentabilidade com base em análises quantitativas e gráficas de mapeamento de conhecimento em comportamento do consumidor e sustentabilidade e sugestões para pesquisas futuras.

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Biografia do Autor

Aleixo Fernandes, Universidade Nove de Julho-UNINOVE (São Paulo)

Pós Doutorado pelo PPGA/Uninove; Doutor pelo PPGA/Uninove ; Mestre PPGA/Uninove ; Pós Graduado em Controladoria e Finanças pelo Senac; Graduado em Engenharia Elétrica pelo Centro Universitário da FEI (1991). Minhas experiências didáticas incluem (mas não se limitam a) Monitor da disciplina de métodos quantitativos para alunos do doutorado UNINOVE; Elaboração de video-aulas para os cursos da UNINOVE; Elaboração de WORKSHOPs para alunos da UNINOVE, FACCAMP e clientes de consultoria; Professor do curso MBA - Gestão de Negócios em Oftalmologia do Instituto Paulista de Estudos e Pesquisa em Oftalmologia IPEPO; Professor do curso pós graduação em controladoria e finanças no SENAC; Professor do curso pós graduação em marketing digital no SENAC ; Professor dos cursos de Análise de sistemas - Faculdades Anhanguera (até 2005).Revisor das revistas RAUSP; REMARK; RAD e IJI (entre outros) e de eventos como ENANPAD;CLAV; SINGEP; SEMEAD.Meus interesses incluem comportamento do consumidor, varejo, marketing digital, sustentabilidade.

Marcelo L. D. S. Gabriel , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Doutor em Educação (Ciência e Tecnologia) pela Universidade Estadual de Campinas - UNICAMP (2011), Mestre em Administração de Empresas pelo Centro Universitário Álvares Penteado - UNIFECAP (2005), MBA Executivo em Marketing pelo IBMEC (2001), Bacharel em Estatística pelo Centro Universitário da FMU (2024) e Bacharel em História pela Universidade de São Paulo - USP (1997). Professor do Programa de Pós-Graduação em Administração e do Programa de Mestrado Profissional em Comportamento do Consumidor da Escola Superior de Propaganda e Marketing (ESPM). Atua como revisor de periódicos nacionais e internacionais nas áreas de Administração e Psicologia, e como parecerista de eventos como EnANPAD, CLAV, SEMEAD e ENGEMA. Editor convidado da Brazilian Journal of Marketing (BJMkt) na edição especial sobre Pesquisa de Marketing. Pesquisa e publica nos seguintes temas: Comportamento do Consumidor B2B, Gestão do Marketing Verde, Sustentabilidade e Inovação, Produção e Consumo Sustentável, Métodos Quantitativos e Metodologia de Pesquisa. Membro do Comitê Editorial - Brazilian Journal of Marketing (BJMkt). Atuou como executivo em multinacionais nas áreas de Vendas e Marketing.

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Publicado

2025-02-10

Como Citar

Fernandes, A., & Gabriel , M. L. D. S. (2025). Comportamento do consumidor e sustentabilidade:O que sabemos e o que precisamos saber?. Revista Inteligência Competitiva, 15(00), e0482. https://doi.org/10.24883/eagleSustainable.v15i.482

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