Mapping of organizational maturity levels in the use of competitive intelligence: a survey on the 500 largest companies based on Brazil
DOI:
https://doi.org/10.24883/IberoamericanIC.v12i.2022.e0415Keywords:
Competitive Intelligence, Maturity Level, Organizational Maturity LevelsAbstract
Objective: To map the Organizational Maturity Levels using Competitive Intelligence (CI) in the 500 largest companies headquartered in Brazil, using the classification proposed in the Rodrigues and Riccardi Model (2007) as a parameter.
Methodology: The companies selected for this research are those elected by Exame Magazine as the Biggest and Best in 2016. For the characterization of the presence of Competitive Intelligence in companies, descriptive statistics were used, having as a data collection instrument the questionnaire developed by Puzzle.
Originality: The recognition of the specialized literature on the criticality of CI systems for business success recognizes, if not a dichotomy (importance versus thematic unexplored), at least a clear void in the exploration of this topic, which constitutes a scientific gap that passes to be the object of this research.
Results: The main results indicate that CI evolved from almost informality to higher levels of maturity, evidenced by the expansion of its functional activities, greater institutional coverage and greater formalization of its procedures.
Theoretical/methodological contributions: This allows us to conclude that CI has increased its level of maturity in use in the companies surveyed, reaching levels 3 and 4 of maturity. The greater formalization of its processes and the extension of its reach give it institutional breadth and a more corporately useful and competitively strategic role.
Downloads
References
Adidam, P. T., Banerjee, M., & Shukla, P. (2012). Competitive intelligence and firm’s performance in emerging markets: An exploratory study in India. Journal of Business and Industrial Marketing, 27(3), 242–254. https://doi.org/10.1108/08858621211207252 DOI: https://doi.org/10.1108/08858621211207252
Anica-Popa, I., & Cucui, G. (2009). A Framework for Enhancing Competitive Intelligence Capabilities using Decision Support System based on Web Mining Techniques. DOI: https://doi.org/10.15837/ijccc.2009.4.2450
International Journal of Computers, Communication & Control, IV(4), 326–334. Bose, R. (2008). Competitive intelligence process and tools for intelligence analysis.
Bose, R. (2008), "Competitive intelligence process and tools for intelligence analysis", Industrial Management & Data Systems, Vol. 108 No. 4, pp. 510-528. https://doi.org/10.1108/02635570810868362 DOI: https://doi.org/10.1108/02635570810868362
Ciupak, C., & Fagundes, J. (2016). Inteligência Competitiva: Uma pesquisa bibliométrica de 2005 a 2015. XL Congresso Enanpad, 1–15.
Comai, A., Tena, J., & Vergara, J.C. (2006). Software para la vigilancia tecnológica de patentes: evaluación desde la perspectiva de los usuarios. El Profesional de La Información, 15(6), 452–458. https://doi.org/10.3145/epi.2006.nov.06 DOI: https://doi.org/10.3145/epi.2006.nov.06
Dishman, P. L., & Calof, J. L. (2008). Competitive intelligence: a multiphasic precedent to marketing strategy. European Journal of Marketing, 42(7/8), 766–785. https://doi.org/10.1108/03090560810877141 DOI: https://doi.org/10.1108/03090560810877141
Heinrichs, J. H., & Lim, J.-S. (2005). Model for Organizational Knowledge Creation and Strategic Use of Information. Journal of the American Society for Information Science & Technology, 56(6), 620–629. https://doi.org/10.1002/asi.20152 DOI: https://doi.org/10.1002/asi.20152
Heppes, D., & Toit, A. Du. (2009). Level of maturity of the competitive intelligence function: Case study of a retail bank in South Africa. Aslib Proceedings, 61(Ci), 48–66. https://doi.org/10.1108/00012530910932285 DOI: https://doi.org/10.1108/00012530910932285
Prescott, J., & Miller, S. (2002). Inteligência Competitiva na Prática. (Campus, Ed.). Rio de Janeiro.
Puzzle. (2005). Inteligência Competitiva. Retrieved from http://www.revista-puzzle.com Rodrigues.
L. C., & Riccardi, R. (2007). Inteligência Competitiva nos Negócios e Organizações. (Unicorpore, Ed.). Maringá.
Rodrigues, L. C., & Sierra, V. J. (2014). Maturidade Organizacional em Inteligência Competitiva – O Caso de uma Instituição Financeira Brasileira. Revista de Ciências Da Administração, 16(38), 126–139. https://doi.org/http://dx.doi.org/10.5007/2175- 8077.2014v16n38p126 DOI: https://doi.org/10.5007/2175-8077.2014v16n38p126
Saayman, A., Pienaar, J., Pelsmacker, P. de, Viviers, W., Cuyvers, L., Muller, M.-L., & Jegers, M. (2008). Competitive intelligence: construct exploration, validation and equivalence. Aslib Proceedings (Vol. 60). https://doi.org/10.1108/00012530810888006 DOI: https://doi.org/10.1108/00012530810888006
Sewdass, N., & Toit, A. Du. (2014). Current state of competitive intelligence in South Africa.
International Journal of Information Management, 34(2), 185–190. https://doi.org/10.1016/j.ijinfomgt.2013.10.006 DOI: https://doi.org/10.1016/j.ijinfomgt.2013.10.006
Sierra, J., & Rodrigues, L. (2011). Maturidade Organizacional em Inteligência Competitiva – O Caso de uma Instituição Financeira Brasileira. XXXV Encontro Da ANPAD, 1–15.
Tanev, S., & Bailetti, T. (2008). Competitive intelligence information and innovation in small Canadian firms. European Journal of Marketing, 42(7/8), 786–803. https://doi.org/10.1108/03090560810877150 DOI: https://doi.org/10.1108/03090560810877150
Vedder, R. G., & Guynes, S. C. (2002). Cios’ Perspectives on Competitive Intelligence.
Richard G. Vedder Ph.D. & C. Stephen Guynes Ph.D. (2002) Cios' Perspectives on Competitive Intelligence, Information Systems Management, 19:4, 49-55, DOI: 10.1201/1078/43202.19.4.20020901/38834.6 DOI: https://doi.org/10.1201/1078/43202.19.4.20020901/38834.6
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Iberoamerican Journal of Competitive Intelligence
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 internacional, which allows the work to be shared with recognized authorship and initial publication in this journal.
6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
• 8. Authors are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.
