A Agilidade Organizacional e a Difusão de Inovação Tecnológica das Empresas Cleantech

Matheus  Eurico Soares de Noronha; Juliano  Barros Neves Martins; Tamires  Lietti; Rosemeire de Souza Vieira Silva

doi:10.24883/IberoamericanIC.v12i.2022.e0412

Autores

Matheus Eurico Soares de Noronha ESPM - Escola Superior de Propaganda e Marketing, São Paulo https://orcid.org/0000-0003-4640-6690
Juliano Barros Neves Martins Escola Superior de Propaganda e Marketing (ESPM), São Paulo https://orcid.org/0000-0002-0524-5520
Tamires Lietti Shanghai Jiao Tong University https://orcid.org/0000-0002-6475-6435
Rosemeire de Souza Vieira Silva ESPM Escola Superior de Propaganda e Marketing, São Paulo https://orcid.org/0000-0002-6260-6724

DOI:

https://doi.org/10.24883/IberoamericanIC.v12i.2022.e0412

Palavras-chave:

Cleantechs, agilidade organizacional, difusão tecnológica, vantagem competitiva

Resumo

Contexto: Os ambientes organizacionais têm sofrido grandes mudanças em face aos avanços de inovação tecnológica dos setores industriais. Observando este contexto, startups de tecnologia têm utilizado recursos cada vez mais tecnológicos e digitais para entregar serviços e/ou produtos com baixo ou zero impacto ao meio ambiente.

Objetivo: O objetivo do artigo é apresentar um modelo propositivo que abarca as lentes teóricas de Agilidade Organizacional (AO) impulsionar a Difusão de Inovação Tecnológica em empresas de tecnologia limpa para obtenção de Vantagem Competitiva.

Metodologia: Realizou-se um estudo de caso múltiplo de abordagem qualitativa com organizações Cleantechs, apoiado pelas entrevistas 22 semiestruturadas de 11 empresas de tecnologia limpa que atuam na área de energias renováveis, eficiência e comercialização de energia além de tratamento de água. Os resultados foram amparados pela técnica de análise de conteúdo.

Resultados: Os resultados são elencados no modelo propositivo para viabilização das Cleantechs em assumir e difundir inovação tecnológica possibilitando soluções sustentáveis de baixo ou zero impacto ao meio ambiente a partir de uma resposta ágil ao ambiente organizacional.

Contribuição: A AO modifica o posicionamento de gestores e fundadores, para amplificar o cenário difusor de inovação (DTI) e tecnologia na organização, reverberando em novas posições no mercado. A contribuição científica elenca uma agenda de pesquisa com base nas categorias emergentes do trabalho, fluindo em avanços no campo de pesquisa das organizações Cleantechs.

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Biografia do Autor

Matheus Eurico Soares de Noronha, ESPM - Escola Superior de Propaganda e Marketing, São Paulo

PhD candidate in Management and International Business at ESPM (Escola Superior de Propaganda e Marketing/Brazil). Master’s degree in Consumer Behavior at ESPM (ESPM/Brazil) and Bacharel in Marketing at Universidade Presbiteriana Mackenzie (Mackenzie/Brazil). MBA at Católica Porto Business School (CPBS/Portugal). Professional experience in the renewable energy sector, specifically in the wind energy industry in the areas of communication, strategy, and innovation. Scientific Researcher in Innovation, strategy, and international business.

Juliano Barros Neves Martins, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Master’s degree candidate in Administration at ESPM (Escola Superior de Propaganda e Marketing/Brazil) and Bacharel in Chemical Engineering at Universidade Santa Cecília (UNISANTA/Brazil). Professional experience in the renewable energy sector at technical and regulatory area in the wind energy industry. Scientific Research in Engineering, Economy and Strategy and International Business.

Tamires Lietti, Shanghai Jiao Tong University

Master in Communication and Social Media with Shanghai Jiaotong University, China (SJTU) and senior Journalist graduated from Universidade Presbiteriana Mackenzie (Mackenzie/Brazil). Professional editor, copywriter and translator with four years of experience in the Chinese market and two years of actuation in the European market. Scientific researcher in innovation and cultural resources.

Rosemeire de Souza Vieira Silva, ESPM Escola Superior de Propaganda e Marketing, São Paulo

PhD candidate in Management and International Business at ESPM (Escola Superior de Propaganda e Marketing/Brazil). Master in Consumer Behavior from ESPM (ESPM/Brazil) and bachelor’s in business administration from Faculdade Instituto Superior de Ensino Alvorada Plus (Adventista/Brazil). Professional experience in an educational institution and multinational company in planning, budgeting, and cost reduction. Scientific researcher in the line of strategy, innovation, and business.

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