Sentimentos Negativos de Empreendedores e a Covid-19: Uma Análise de Tweets

Daniel Pagotto; Rodrigo Barbosa; Cândido Borges; Vânia Nassif

doi:10.24883/IberoamericanIC.v12i.2022.e0414

Autores

Daniel Pagotto Universidade de Brasília https://orcid.org/0000-0001-6791-9511
Rodrigo Barbosa Universidade de Brasília https://orcid.org/0000-0001-6127-5057
Cândido Borges Universidade Federal de Goiás https://orcid.org/0000-0003-3086-3360
Vânia Nassif Universidade Nove de Julho - UNINOVE, São Paulo https://orcid.org/0000-0003-3601-2831

DOI:

https://doi.org/10.24883/IberoamericanIC.v12i.2022.e0414

Palavras-chave:

Covid-19, Twitter, empreendedores, sentimentos, emoções

Resumo

Objetivo: A presente pesquisa teve como objetivo analisar a interferência da pandemia da COVID-19 nos sentimentos negativos dos empreendedores.

Metodologia/Abordagem: Para alcançar o objetivo proposto, foram utilizadas postagens feitas por empreendedores na rede social Twitter no primeiro semestre de 2020, início da pandemia. Uma análise de sentimento foi realizada nos tweets obtidos, com um enfoque nos sentimentos negativos de repugnância, tristeza, medo e raiva.

Originalidade/Relevância: Estudos anteriores demonstraram que pandemias podem gerar impactos negativos na saúde psicológica e emocional das pessoas. Nesse contexto, a sobrevivência do negócio dos empreendedores pode ser prejudicada, pois um quadro de baixa saúde mental pode resultar na diminuição da capacidade de planejamento, resolução de problemas e tomada de decisões.

Principais Conclusões: Os sentimentos de tristeza e medo apresentaram o maior aumento percentual entre os empreendedores analisados no período. Esses sentimentos podem levar a doenças físicas e emocionais. Pesquisas futuras podem aplicar algoritmos que consigam ampliar a classificação dos sentimentos, inclusive adicionando à análise sentimentos de valência positiva.

Contribuições teóricas/metodológicas: O presente trabalho contribui ao introduzir uma técnica que tem sido apontada como promissora nos estudos de administração e empreendedorismo no contexto desafiador da pandemia causada pelo coronavírus.

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